Print Media

Billboard is viewed by a wide variety of people. Although the main viewers are millennials, generations that love music, younger or older, also enjoy the platform. The older generations that are fans of Billboard tend to read the print media form, whereas younger aged people are more drawn to digital media.



The platform was originally a magazine, but as time progressed the popularity of media eventually led to an online website. The digital media form of Billboard allows the audience to be entertained by videos compared to paper versions which are not capable of possessing that feature. The media expansion of the platform definitely benefits the company. Not only young people, but anyone who uses media might come across something from the platform, even when they are not specifically searching for it. Music is a topic that basically everyone enjoys in some form or fashion. Billboard presents subjects and people in music that are popular, drawing its audience to view things from the site. Young people in today’s time are obsessed with famous musicians. They look at trends from people under the category in order to fit into today’s society. Print media consumers are typically old-fashioned and prefer a paper copy rather than something digital. Not many young viewers read the paper version of the platform. I believe the print media form of Billboard will definitely diminish over time due to the fact that technology advances everyday. However I do not think it will get to the point where it ceases to exist. Digital media is not something you can hold in your hands the same way as print media. Even though people cannot live without a phone or some type of technology, they still crave the feeling of physically possessing things. In summation, digital media is the main source of Billboard, but print media will still continue to survive.